{"schemaVersion":"1.0","matched":true,"query":{"name":"Varsity Yearbook","city":null},"permalink":"https://whoowns.cashpaymed.org/record/brand-varsity-brands-varsity-yearbook","record":{"id":"brand-varsity-brands-varsity-yearbook","name":"Varsity Yearbook","descriptor":"Team-sports or school-spirit business · United States","checked":"August 19, 2026","peStatus":"confirmed","statusLabel":"Private-equity controlled","statusDetail":"The current ownership chain reaches KKR, and the cited transaction establishes control.","alternatives":[],"chain":[{"role":"Business or brand","entity":"Varsity Yearbook","detail":"Team-sports or school-spirit business · United States"},{"role":"Parent company","entity":"Varsity Brands","detail":"Varsity Yearbook is identified as a brand within Varsity Brands."},{"role":"Controlling PE owner","entity":"KKR","detail":"Varsity Brands announced that KKR completed its acquisition in 2024 and became the company's majority owner."}],"facts":[{"dimension":"Private-equity relationship","label":"PE-controlled","statement":"The current ownership chain reaches KKR, and the cited transaction establishes control.","evidenceDate":"August 19, 2026","sources":[{"label":"KKR completed its acquisition of Varsity Brands","url":"https://www.varsitybrands.com/newsroom/press-release/kkr-completes-acquisition-of-varsity-brands/"}]},{"dimension":"Operating relationship","label":"Multi-division sports, spirit and school-products platform","statement":"This business is identified by Varsity Brands or KKR as part of the current Varsity Brands platform.","evidenceDate":"August 19, 2026","sources":[{"label":"KKR current portfolio record for Varsity Brands","url":"https://www.kkr.com/approach/shared-success/varsity-brands"}]},{"dimension":"Ownership form and scale","label":"Brand within a private-equity-backed company","statement":"Reported scale: National platform with two principal operating divisions. Ownership form and geographic scale are shown separately.","evidenceDate":"August 19, 2026","sources":[{"label":"KKR current portfolio record for Varsity Brands","url":"https://www.kkr.com/approach/shared-success/varsity-brands"}]}]},"coverageWarning":null,"license":{"name":"Creative Commons Attribution 4.0 International","url":"https://creativecommons.org/licenses/by/4.0/","attribution":"WHO OWNS THIS? (https://whoowns.cashpaymed.org)"}}