{"schemaVersion":"1.0","recordId":"brand-unleashed-brands-snapology","revisionCount":1,"revisions":[{"revisionId":"public-catalog-baseline-r38:brand-unleashed-brands-snapology:83d6a04f303e8782da0309e7","recordId":"brand-unleashed-brands-snapology","recordName":"Snapology","recordedAt":"2026-08-23T17:27:12.505Z","taskId":"public-catalog-baseline-r38","changeKind":"baseline","changedFields":["baseline snapshot"],"beforeSha256":null,"afterSha256":"83d6a04f303e8782da0309e7261e617afdd5525160e0e34e59584c095992f454","before":null,"after":{"id":"brand-unleashed-brands-snapology","name":"Snapology","entityType":"brand","descriptor":"Youth-enrichment or family-activity brand · United States","ownershipStatus":"confirmed-current","ownershipType":"Brand within a private-equity-backed company","operatingModel":"Multi-brand franchising platform","locationScope":"This franchise brand appears in Unleashed Brands' current official directory. A specific location may be independently operated by a franchisee.","lastChecked":"2026-08-19","primaryEvidence":{"label":"Unleashed Brands current youth-enrichment brand directory","url":"https://www.unleashedbrands.com/brands"},"ownershipChains":[[{"relationshipType":"brand-of","controlLevel":"parent-company","summary":"Snapology is identified as a brand within Unleashed Brands.","parentId":"unleashed-brands","parentName":"Unleashed Brands","parentType":"platform","evidence":{"label":"Unleashed Brands current youth-enrichment brand directory","url":"https://www.unleashedbrands.com/brands"},"lastChecked":"2026-08-19"},{"relationshipType":"owned-by","controlLevel":"controlled","summary":"Seidler Equity Partners is the verified parent company of Unleashed Brands.","parentId":"dynamic-owner-ownership_group-seidler-equity-partners","parentName":"Seidler Equity Partners","parentType":"ownership_group","evidence":{"label":"Verified ownership evidence for Unleashed Brands","url":"https://www.prnewswire.com/news-releases/mpk-equity-partners-successfully-exits-investment-in-unleashed-brands-301756018.html"},"lastChecked":"2026-08-20"}],[{"relationshipType":"brand-of","controlLevel":"parent-company","summary":"Snapology is identified as a brand within Unleashed Brands.","parentId":"unleashed-brands","parentName":"Unleashed Brands","parentType":"platform","evidence":{"label":"Unleashed Brands current youth-enrichment brand directory","url":"https://www.unleashedbrands.com/brands"},"lastChecked":"2026-08-19"},{"relationshipType":"portfolio-investment","controlLevel":"portfolio-investment","summary":"Seidler Equity Partners lists Unleashed Brands as an active investment. The current portfolio page does not state Seidler's exact ownership percentage.","parentId":"seidler-equity-partners","parentName":"Seidler Equity Partners","parentType":"private_equity_firm","evidence":{"label":"Seidler Equity Partners current portfolio record for Unleashed Brands","url":"https://sepfunds.com/company/unleashed-brands/"},"lastChecked":"2026-08-19"}]]}}],"coverageNote":null,"integrity":"beforeSha256 and afterSha256 are SHA-256 hashes of the exact public JSON snapshots returned in each revision.","license":{"name":"Creative Commons Attribution 4.0 International","url":"https://creativecommons.org/licenses/by/4.0/","attribution":"WHO OWNS THIS? (https://whoowns.cashpaymed.org)"}}