{"schemaVersion":"1.0","recordId":"varsity-brands","revisionCount":1,"revisions":[{"revisionId":"public-catalog-baseline-r38:varsity-brands:bb4d2ab7f5cf9d5b2cdf3c48","recordId":"varsity-brands","recordName":"Varsity Brands","recordedAt":"2026-08-23T17:27:12.505Z","taskId":"public-catalog-baseline-r38","changeKind":"baseline","changedFields":["baseline snapshot"],"beforeSha256":null,"afterSha256":"bb4d2ab7f5cf9d5b2cdf3c486ba7d73753589f7d089544d310052c2d4ffd6a29","before":null,"after":{"id":"varsity-brands","name":"Varsity Brands","entityType":"platform","descriptor":"Team-sports and school-spirit platform · United States","ownershipStatus":"confirmed-current","ownershipType":"Company within a private-equity portfolio","operatingModel":"Multi-brand platform","locationScope":"Platform-level record. Varsity Brands currently operates through BSN SPORTS and Varsity Spirit, which includes Varsity Yearbook.","lastChecked":"2026-08-19","primaryEvidence":{"label":"KKR current portfolio record for Varsity Brands","url":"https://www.kkr.com/approach/shared-success/varsity-brands"},"ownershipChains":[[{"relationshipType":"majority-owned-by","controlLevel":"controlled","summary":"Varsity Brands announced that KKR completed its acquisition in 2024 and became the company's majority owner.","parentId":"kkr","parentName":"KKR","parentType":"private_equity_firm","evidence":{"label":"KKR completed its acquisition of Varsity Brands","url":"https://www.varsitybrands.com/newsroom/press-release/kkr-completes-acquisition-of-varsity-brands/"},"lastChecked":"2026-08-19"}]]}}],"coverageNote":null,"integrity":"beforeSha256 and afterSha256 are SHA-256 hashes of the exact public JSON snapshots returned in each revision.","license":{"name":"Creative Commons Attribution 4.0 International","url":"https://creativecommons.org/licenses/by/4.0/","attribution":"WHO OWNS THIS? (https://whoowns.cashpaymed.org)"}}